Saga
Cash generated in half £143m
When you have a brand that commands loyalty among a large chunk of the population, it makes sense to extend it into as many areas as you can. This, after all, is what Sir Richard Branson has done — and, despite many reverses, it hasn’t done him any harm.
Saga, which floated in May in one of the less successful market debuts, has set out three more potential areas for growth, all of which rely on the trust in which it is held by the prosperous over-50s. The first is an agreement with Rangeford Holdings, which develops retirement villages, to market one, in Wiltshire, with the option of providing services there in due course.
The second is to buy